Content marketing has turned into one of the primary options for many companies around the globe. Marketers and businesses are aware of its benefits alike and use it to its utmost potential. That is why, whether you hire Wikipedia editor or ghostwriters for your blog, you need to make a strategy. What you need in a content strategy is a calendar so you can ensure timely creation of content. Furthermore, you can employ multiple platforms and make various customer personas so you can create content according to each one of them. Did you find this useful?